Sleep & meditation, consumer app · Remote — mobile
Soul Calm
Twenty categories of calm, matched to the moment.
Soul Calm is a sleep and meditation app used by over 10,000 people, matching more than 20 meditation categories — sleep, healing, mindfulness, dreamy — to how someone actually says they're feeling.
Live
In the wild
Before
- Meditation and sleep-sound libraries are usually one long list, nothing sorted by mood or by moment — morning, office, bedtime.
- Reminders to actually meditate, not just having the app installed, didn't exist.
- Nothing on the app showed the customer response behind it.
The Brain
The full meditation and soundscape library, tagged by mood, category and moment — morning energy, office reset, sleep — so the app can recommend, not just list.
The Loop
Plays, saves, mood tags and reminders all feed back into what the app recommends next.
The Triage
- What runs itself
- A user opens the app at a given moment and gets a recommended track for that mood or time of day, no browsing required.
- What reaches a person
- New tracks, categories and the mood-tagging behind them are a call for the content team, not the algorithm.
Where it stands
Live on the App Store and Play Store, with a 10,000+ customer base.
Delivered with
- Sleep & meditation library (20+ categories)
- Mood-based recommendations
- Reminders
- Playlists
Recognise your own business in this?
Tell us about your business — we’ll tell you what the setup involves.